Real Estate Cold Feet

Posted by Mike Kravitz on Thursday, October 6th, 2016 at 4:26pm.

There’s a fallacy out there in the real estate world that says it’s a bad idea to list a home for sale during the winter. The belief is that a home in the winter doesn’t show as well and that most people move during the summer when the weather is better and the kids are out of school. Let me disprove this theory once and for all!

The Inventory Matches the Demand

During the winter less homes are for sale overall, but less people are also on the hunt. This means that a buyer will take a closer look at your home instead of being inundated by what’s on the market. Many business men and women are relocated for work during the first quarter, and these people are looking to buy, and often in a hurry.

Winter Can Be Cozy

Sure, a winter storm can delay showings, but we all know that’s not the norm. An inviting and warm home on a chilly winter day in Chicago can be more attractive than the hot and sticky summer. The key here is to stage your home correctly. If you have a fireplace, light it, have hot cider on the stove, get out some of your festive (but tasteful) holiday decorations. Winter is the best time to show a potential buyer that your house is a home, and it could be their home.

Your Agent is Focused on You

As we established, more homes are put up for sale during the warmer months. This means that real estate agents are at their busiest and are spread thin. During the winter the market slows down a bit, which means your agent is focusing primarily on the sale of your home. Having an agent’s undivided attention is a good thing for the sale of your home.

Be Patient

Putting a home on the market is scary, irrelevant to the time of year. The fact is homes sell in under six months more when they are put on the market in the winter than any other time. While you may prefer to stick to the norm and wait until the spring, winter could be the right timing for you.


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